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Local HCA Hospitals Launch Mobile Friendly Websites

November 20, 2009

Palm Harbor, Florida - (November 20, 2009) - The 15 hospitals of HCA West and Central Florida now offer a “mobile-friendly” hospital website format, according to Ginger Mace, Vice President of Marketing.  The sites are tailored for viewing on mobile communication devices, with design features to accommodate for the limitations and demands of mobile units.

Consumers who log on to any of the hospital websites on their mobile devices will automatically be redirected to the new website.  The new websites offer an abbreviated version of the hospital’s full website, featuring three of its most popular areas:  ER Wait Times, Phone Director and Maps & Directions.

“We designed these websites to make our hospital websites more user friendly for consumers on the go,” said Melissa Hamilton, Director of Web Communications. “Our St. Petersburg General Hospital site also features a search engine for affiliated physicians, which allows for searches by name or zip code.  We will expand this option to other hospital sites in the near future.”

Hospitals participating in the project include:  Blake Medical Center, Brandon Regional Hospital, Central Florida Regional Hospital, Community Hospital (New Port Richey), Doctors Hospital of Sarasota, Edward White Hospital, Englewood Community Hospital, Fawcett Memorial Hospital, Largo Medical Center and its Indian Rocks campus, Northside Hospital, Oak Hill Hospital, Osceola Regional Medical Center, Regional Medical Center Bayonet Point, St. Petersburg General Hospital and South Bay Hospital.

ER wait time web postings grew out of efforts to communicate internally on wait time status and best practices.  Wait times can be viewed on individual hospital websites, or by visiting www.HCAdocs.org.

About HCA West Florida Division

HCA West Florida Division is a comprehensive network of 15 hospitals, 17 outpatient surgery centers, numerous imaging facilities and a complete continuum of specialized health programs and services that meet the healthcare needs of residents and businesses in West and Central Florida communities.  In 2008, HCA West and Central Florida hospitals cared for more than 485,191 patients through Emergency Room visits and more than 164,375 hospital admissions. Our more than 4,000 physicians on staff and 15,000 employees provide the quality foundation for delivering care to our patients safely, effectively and compassionately. Our parent company, HCA, is the nation’s leading provider of healthcare services.